Worldwide health experts are continually warning society about the growing obesity epidemic and the effects that high sugar products have on our bodies. Heeding these warnings has seen a dramatic increase and move towards more sustainable healthy lifestyles, with people opting for high protein and low carb diets.

As our lives are getting busier, and our time more valuable, consumers are looking for functional healthy options that can be easily purchased and consumed on the move, all whilst fulfilling core nutritional values. Enter the market for protein based beverages.

Up till now, those who wanted a protein drink were faced with a powdered milky flavoured beverage, high in sugar content, and were required to have a shaker to combine contents. Based on feedback and extensive research group analysis, the results showed that today’s health conscious consumer are seeking a ready-made alternative to the existing sugary protein powder drinks. And from this, the ProWater concept was conceived.